María Paz Serra                                          creative & film director                                                                         Work  ·  About ·    Contact

                                                         





LAS COSAS QUE ME PROMETÍ HACER | Fashion film.                                                      Creative & film direction

This project was developed for By Marina Suárez, a bridal brand seeking to translate the emotional depth of its designs into a cinematic language through a fashion film set along the Costa Brava.

The intention was to move away from traditional bridal narratives and instead create a more intimate and atmospheric portrayal of the garments — where the landscape, light, and movement could reflect the emotional state of the bride.

I built the direction around the idea of presence and surrender, using the raw, organic textures of the coast — wind, salt, stone, and water — to interact with the fabrics. The dresses became extensions of the environment, shaped by natural forces rather than staged action.

Through a restrained visual approach, the film explores a quieter, more introspective form of femininity, where gesture, rhythm, and atmosphere take precedence over narrative, allowing the pieces to exist within a timeless and sensory space.