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I’m Paz. A Film and Creative Director working at the intersection of fashion and cinema.

I’m drawn to what goes unnoticed. Ordinary moments, subtle gestures, and silent spaces, allowing meaning to emerge through atmosphere rather than explanation. I often explore themes of identity, memory, and inherited narratives, using the body and space as emotional anchors. Through a quiet, cinematic visual language, I build intimate worlds rooted in presence, texture, and rhythm.
I direct with attention to what unfolds naturally, trusting silence, time, and emotion to guide the story.

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With over 10 years of experience, I develop visual identities and storytelling for fashion, jewelry, and lifestyle brands, bridging artistic direction with strategic thinking. I currently lead creative at Vacier, where I built the brand from the ground up — defining its identity, campaigns, and content systems — contributing to significant growth. Previously, I co-founded Le Otre Studio, a creative studio focused on fashion films and brand development, and have directed and produced audiovisual content internationally across both freelance and institutional roles. My work translates brand concepts into cinematic, concept-driven narratives across film, photography, and digital platforms, creating cohesive systems where content, product, and identity operate as one.

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© María Paz Serra

GULA full project

GULA

full project